Stage en Marketing Digital (Tanger)

Responsibilities

• Conduct market research to find answers about consumer requirements, habits, and trends

• Brainstorm and develop ideas for creative marketing campaigns

• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)

• Liaise with external vendors to execute promotional events and campaigns

• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts

• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.)

• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

• Undertake individual tasks of a marketing plan as assigned

Requirements

• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods

• Demonstrable experience in marketing data analytics and tools

• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords, etc.)

• Knowledge of HTML, CSS, and web development tools (e.g. Dreamweaver) desired

• Well-organized and detail-oriented

• Exceptional communication and writing skills

• Commercial awareness partnered with a creative mind

• BSc/BA in marketing, communications, or equivalent