Stage en Content Marketing (Casablanca)

Descriptif du poste

Reporting to the CEO, your main objective as part of the Marketing team is to speed up lead generation, support Sales with compelling sales collateral, and keep our customers engaged and informed.

Some of your responsibilities will include:

• Define our content marketing strategy to generate and nurture leads (ie.- whitepapers, thought-leadership articles, blog posts, etc.)
• Create sales enablement materials that clearly demonstrate the value of Freterium, to help accelerate sales cycles (ie.- sales pitch slides, brochures, product videos, etc.)
• Define a communication strategy to keep our customer community engaged and informed
• Analyze our website traffic and put together an execution strategy for areas that can be optimized with marketing content
• Keep a pulse on the competitive landscape

Profil recherché

Ideal profile :

• A Bachelor’s or Master's degree, with a specialization in Marketing from a tier-one business school.
• Perfect writing skills and strong attention to detail
• Self-starter with a hunger to quickly learn and implement marketing campaigns
• Excellent ability to multi-task and prioritize workload in a fast-paced environment
• Self-starter with an ability to work independently and proactively propose improvements
• Fluent in French and English 
• Ideally some experience working in a marketing position at a software company
• ** Bonus points**: if you are comfortable with SEO and SEM, and can help us execute campaigns for both